In 1981, Toshio's son Koichi Nakata joined NAKATA KOGEI.
In order to make a hanger that fits the suit perfectly, we started to develop a three-dimensional hanger in collaboration with a designer. Since then, this hanger has become popular as a standard of suit and jacket hangers, and has been used by many tailors and apparel brands. While making improvement, the hanger later became the most popular model as "Authentic-05".
The DC brand boom
In 1980s, the trend of DC brands reached the peak of its popularity. (The DC (Designer's & Character's) brands are the apparel brands that became a social trends in Japan around 1980s.) There were no bounds to the demands for hangers.
A lot of orders kept coming one after another, and the hard days continued in order to meet the deadlines.
The company grew rapidly and the number of employees exceeded 120. In 1984, Iwanaka Factory was newly built to meet a lot of demands. The reconstruction of the head office has also started, and all functions of the company were moved to the Iwanaka factory temporarily.
In 1985, Toshio was recognized as having engaged in the clothes rack industry for many years and awarded the Yellow Ribbon Medal by the Emperor. Toshio was pleased, saying "Hangers have not been well recognized. Even toothpicks and chopsticks have annual statistics by the Ministry of Finance, but hangers don't. Now hanger has finally been recognized as a product."
(And in 1975,when Queen Elizabeth of the British royal family visited Japan, a classical and luxurious hanger made by NAKATA KOGEI was delivered to the State Guest House.)
In November 1985, when the head office building was completed, the main functions such as sales were moved to the head office building again, and the Iwanaka factory began to operate at its full capacity.
In 1986, we started trading with a Taiwanese hanger manufacturer and started importing wooden hangers. We didn't have an intention to import hangers cheaply, but simply sought out overseas from a quest for hangers. With the company we met at the time, we have built an excellent relationship as a partner company for more than 30 years.
There are hangers overseas that have different designs and materials from hangers in Japan. We have expanded the range of products by actively incorporating them.